Great sneakers are an investment in your rotation. A few simple habits will keep them looking box-fresh far longer - whatever the material.
Protect them before the first wear
A quality protector spray on new sneakers helps repel water and stains, especially on suede and light-coloured uppers. Reapply every few weeks if they are in regular rotation.
Clean by material, not by habit
Leather: wipe with a soft damp cloth and mild soap, then condition lightly. Suede: never soak - use a suede brush and eraser once fully dry. Mesh and knit: remove the laces and insoles, hand-wash in cool water with mild detergent, and air-dry away from heat. Avoid the washing machine - it breaks down glues and warps the shape.
Deodorise and dry properly
Let shoes air out between wears and rotate pairs so each gets at least a day of rest. Cedar shoe trees help absorb moisture and hold the shape.
Store them right
Keep sneakers out of direct sunlight to stop colours fading and soles yellowing. Boxes or clear cases protect them from dust; stuffing the toe box keeps creases away.
Laces and soles finish the look
Fresh laces and a quick sole clean with an old toothbrush make even a worn pair look cared for - the cheapest refresh there is.
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